Uber Pilot Project

Cities Driving Innovation

Phase 2 of the pilot project ended on July 5, 2018. The five cities (Altamonte Springs, Lake Mary, Longwood, Maitland & Sanford)  are now working together to assemble a more open ended discount program that would be available to any transportation network company that summons rides via an App. The 5 participating cities are working on the details of this innovative program and are hoping to get final approval from our respective City Commissions in August/September of this year. 

Stay tuned as we look to advance the use technology and innovation to provide alternative modes of transportation for our citizens.

Uber Phase 2 Press Release August 21, 2017 

 Five Central Florida Cities Enhance Unique Uber Pilot Introducing Discounted Inter-City Travel 

On August 21, 2017 Altamonte Springs, Lake Mary, Longwood, Maitland & Sanford launched an inter-city mobility pilot & will pay 20 percent of Uber fares for trips between any of the five cities. 

Today the cities of Altamonte Springs, Lake Mary, Longwood, Maitland and Sanford launched a first-of-its-kind inter-city pilot, offering discounted Uber trips to travel between the five cities. This innovative public private partnership (P3) between the cities and Uber changes the mobility conversation and provides a national model for P3 transportation programs.
The cities created an organization called the Municipal Mobility Working Group (MMWG) through an interlocal agreement to bring our regional residents convenient, door-to-door service, self-ordered and boundaryless transportation. The MMWG launched the first inter-city mobility pilot with Uber in 2016. Demand grew progressively throughout Phase 1 of the pilot, which was launched to prove local governments could work effectively with global technology partners to deliver alternative transit solutions for residents. In turn, the cities provided discounted fares for trips taken within their own respective cities to encourage use.
Throughout Phase 1, residents showed there was true value in ride sharing and a need for diverse transportation options throughout the region. Convenience appeared to be a key element of this pilot. Data showed a 74 percent increase in Uber trips during the first year of the program in Altamonte Springs, Longwood, Lake Mary, Maitland, and Sanford.
"By providing people with an attractive transportation option, Uber is helping to drive a fundamental shift in the way people get around," said Kasra Moshkani, General Manager for Uber in Florida. "We look forward to continuing to work with these Central Florida cities to complement transit options by extending the reach of transit systems and offering residents a reliable, affordable alternative to driving." 

We learned: 
• Residents travel across our cities to live, work and play without regard to jurisdictional lines. 
• How to work with innovative private sector partners. 
• There was a need for further pilot study for inter-city/boundaryless transit. 

With today’s launch of Phase 2 of the pilot, the cities will extend their innovative program to provide travel incentives that suit residents’ lifestyles, while also studying the benefits of inter-city movement.

• Each city will continue to pay 20 percent of Uber fares that end within their respective city limits. 
• Cities will pay 25 percent of the cost of rides that begin or end at the SunRail station inside of their city. 
• For the pilot extension, each city will also pay 20 percent of Uber fares of a trip that begins in another city and ends in their city. 

The unique addition of this pilot allows Maitland residents to check out the nightlife in downtown Lake Mary; for an Altamonte Springs resident who wants to take an Uber to Sanford’s vibrant, historic downtown; for a Longwood resident to shop at the Altamonte Mall. 

“One of the key takeaways from the first year is that we recognized that people don’t travel in a box’” said Frank Martz, Altamonte Springs City Manager. “Residents travel regionally for work, shopping or dining and think of the five cities as one area rather than separate entities. For the MMWG cities, innovation has become the rule rather than the exception and we think taxpayers expect that from government.” 

The pilot project with Uber sparked national and international interest in how local governments can think outside the box to come up with creative solutions to meet the needs of residents. More than 50 North American cities and several international cities have shown interest in the project and want to discuss what aspects of the program they might mirror. The next phase of the Uber pilot will build upon the initial project’s success and allow the MMWG to evaluate different alternatives as they work to meet the demands of residents and build thriving communities. 

How to get the discounts:

Open your Uber app to request a ride that begins and ends within the city limits of Altamonte Springs, Lake Mary, Longwood, Maitland, and Sanford.

Scroll to the right through the vehicle options until you find the icon for the city in which you’re traveling toward. Tap that option, request your ride, and enjoy!

The 20% discount (or 25% if you’re headed to or from a SunRail station) will automatically be applied to your trip.


Uber photo


The Uber Pilot program will be an opportunity for Sanford to educate the public on alternative transportation opportunities and to increase ridership from our SunRail station in and around the city. This ride sharing pilot program offers choice and convenience through technology.  We encourage our residents, business owners and visitors to take advantage of the discounts provided and to experience the ease of traveling around Sanford and the other partner Uber Cities to attend events, go to work, dine, and shop,” said Mayor Jeff Triplett.

For help with the Uber app, visit www.uber.com/help.

 The city's goals of the partnership are to:

•Help alleviate traffic congestion by promoting ride-sharing through Uber
•Improve connectivity to regional transit
•Meet changing transportation needs of the community
•Offer flexible transportation options
•Assess ways that technology and ride-sharing can be utilized to meet future transportation needs

July 1, 2016, the City of Sanford officially launched a one year pilot project with Uber and will pay a portion of all trips that begin and end within Sanford's city limits -- Phase 1 ended July 5, 2017. We are currently in Phase 2 of the Pilot Project.